The Best Revenue Generating Strategy for Your Business

There are multiple strategies you can use to enroll customers into your program, but they really break down into two categories…

1. Evergreen Programs
2. Launches

Evergreen Programs

Evergreen Programs are available for purchase or enrollment 24 hours a day, 7 days a week, 52 weeks a year. 

However, to entice people to join at a specific times throughout the year, you can offer incentives.  Some examples include offering a discount, a special pricing for members, or adding additional bonuses if the program is purchased before a specific deadline. 

There are limitless options and incentives you can include to add an element of urgency to making a purchase, but with an evergreen offer, anyone can join at any time.

Product Launches

With a Product Launch, you open enrollment for a specific period of time.  At the end of that time period, you shut down the enrollment.  If someone did not buy during this enrollment period, they have to wait until you to open the enrollment again.

Two Types of Buyers 

While understanding the various launch strategies is definitely important, in order to generate the highest number of paid customers, you must first understand how the majority of people in your market buy.

Are they price driven, or results driven?

If your potential customer’s primary concern is the price, then they are price driven.  This means you will need to leverage scarcity and urgency for them to take action.  A product launch would be the ideal business model to generate sales.

However, if your potential customer’s primary concern is the result your program provides, then an evergreen business model is ideal for you.  They want to apply those benefits to their business now, and price is secondary.

You’ll have to experiment with this as you grow your business, and that’s good for you.  Walk into this with an open mind because when you do, you’re going to learn your market very quickly.  This allows you to serve your market, and your clients, at a high level, without overworking yourself or burning yourself out.

So, while you may automatically think that your market is results driven, in reality that may not be the case.  Yes, everyone wants results, but that doesn’t mean those results are their primary motivator to buy.  That’s where scarcity and urgency come in.

Dreamers or Achievers?

Learn what drives your audience and learn how they buy.

Are they motivated to buy based on results, or are they motivated to buy because the offer is disappearing and they don’t want to miss out?  

Are they dreamers who desire something, but make excuses not to buy when you put an offer in front of them, or are they achievers who are willing to pay any price to get the desired result immediately?

Every market is different, but once you understand your audience, the launch model that will best serve your business becomes clear.

7 Simple Steps to a 7 Figure Business

If you haven’t already, make sure to check out my book 7 Simple Steps to a 7 Figure Business. In it, you’ll learn the exact method that I used to grow a multi-7 figure business.  This is the same method that has helped many other entrepreneurs create highly profitable online businesses for themselves as well!